Defining big wins
Casinos invest a lot of energy selling the dream. One way to do this is by showing off people winning big in your casino. Everyone has seen those corny pictures of people holding human-sized cheques right? It’s a solid tactic, since empirical evidence shows that after a store has sold a large-prize winning lottery ticket, the ticket sales increase from 12 to 38% over the following weeks. If we look at slot machine play, what exactly defines a big win? The first stab we took at this was quite sloppy. We took an arbitrary number and said wins bigger than 500 euro are impressive. This was quick and easy to implement, but when we observed the results we noticed that when you have players playing at high stakes, a win of 500 euro really isn’t that impressive, and we would see the exceptional high roller often dominate the results. ...